Who’s News: Residential Appointments and Promotions

December 2017

Corcoran Sunshine Marketing Group has announced that Sabrina Radoncic is the new Sales Director for 277 Fifth Avenue. The new luxury development was designed by renowned architect Rafael Viñoly and has interiors by Jeffrey Beers. Radoncic, who has over two decades of experience selling luxury residential properties, was previously the Sales Director for 188 East 88th Street.

New Development Roundup

December 2017

Victor Group has announced that sales of Lendlease’s luxury condominiums at 277 Fifth Avenue in NoMad have launched. The 55-story tower, which was designed by Rafael Viñoly, is slated to be the tallest tower in NoMad when complete. The building’s 130 residences range in size from one to four bedrooms, with prices starting at approximately $2 million. Apartments on the upper floors of the building, which will be ready for residents in 2018, have 20-foot-tall living rooms and loggias. According to Moshe Shuster of Victor Group, the tower’s panoramic Manhattan views were protected by purchasing the air rights of surrounding parcels of land. Amenities at 277 Fifth Avenue include a lobby library, an entertaining suite with separate bar at kitchen pantry, and a kids’ club.

Corcoran Sunshine Talks NYC Real Estate

December 2017

Corcoran Sunshine Marketing Group just concluded their third annual CS Talks, a TED-like series of events and dialogues that spans eight days, connecting professionals across the real estate industry. This year the series drew 1,250 attendees. CS Talks give participants access to the top new luxury developments in the city. This year’s roster of events included a talk by Amanda Hesser, founder of Food52, and Jeffrey Beers, who designed 277 Fifth Avenue’s interiors, on the topic of NoMad’s dynamic and evolving restaurant scene.

The Best Buildings in New York City Right Now

December 2017

One of the most impressive new buildings in New York City right now is located in the heart of NoMad: 277 Fifth Avenue. Designed by the renowned Uruguayan architect Rafael Viñoly, 277 Fifth Avenue houses 130 luxury condominium residences with interiors by designer Jeffrey Beers. The building’s robust suite of amenities includes an entertaining suite with separate bar and kitchen pantry, a double-height lobby library, and a state-of-the-art fitness club. The residences range in size from one to four bedrooms, and prices begin at approximately $2 million.

8 Residences With a Book Lover’s Favorite Amenity

December 2017

Seekers of luxury apartments in New York City who also adore a good book will be especially interested in the luxury residences at 277 Fifth Avenue. As part of its welcoming lobby lounge, the building features a double-height library designed by Jeffrey Beers, with 20-foot shelves and an enticing selection of reading material. In addition to its ultra tall shelving, the library includes natural light from double-height windows—perfect for enjoying a new novel during National Book Month.

The Sum of All Finishes

December 2017

For some, home is simply a space where they can lay their heads. But to those who will reside at the Jeffrey Beers-designed 277 Fifth Avenue, home promises to be a combination of the sensual, textural, and practical. In these condominiums, many of which overlook Madison Square Park, high design is matched by comfort and utility.


It’s unsurprising that Beers would create such a habitable haven for well-heeled New Yorkers. While he’s known for his sleek and disciplined design approach, he always has his clients’ distinct personalities in mind, and he infuses each project with warmth and style. In fact, for the 40/40 Club, another local project, he said that he was driven by the persona of Jay-Z and the architecture of NYC. Accustomed to working with “celebrity” interiors, at 277 Fifth Avenue, Beers has forged a different kind of collaboration between the magnificence of the skyline and NoMad’s newest star—the luxury building itself.


Like slipping your hand into a cashmere glove, finding the perfect picture frame for a well-loved photo, or relaxing into a pair of buttery leather loafers, Beers has fashioned the perfect fit for discerning Manhattanites. The spaces are filled with a balanced roster of finishes and materials whose effect is evident on every sensory level. The glazed curtain-wall system means that the temperature will always be comfortable in your home. This design detail will also provide the utmost privacy, with state-of-the-art acoustic design technology guaranteeing that you can hear a pin drop in your apartment but will never hear a peep from the outside world.


The mixed palette of color and texture includes white oak for the floors and kitchen cabinetry, marble counters sourced from Italy, natural stone, and walnut vanities. This combination achieves the ideal ratio of weight and refinement and creates a bright, expansive backdrop that just begs for a big party or evening in. Because all residences at 277 Fifth Avenue have corner exposures, you’ll have spectacular views at any time of the day. These panoramic vistas are framed by oversized windows and ten-foot ceilings.


What could be more relaxing than watching the sun set over the city? Well, certainly, watching the sunset from the comfort of your penthouse loggia terrace as you rest in a private spa sets a whole new standard for relaxation.


Having designed some of the world’s foremost hotels and restaurants, like the Fontainebleau and China Grille, Beers has crafted kitchens and bathrooms at 277 Fifth Avenue that reflect his extensive experience and sophisticated vision. Whether it’s a kitchen counter or a vanity, each is purposefully positioned within a balance of line, color, and texture.


Bathrooms with floor-to-ceiling windows are outfitted with stone, so that you feel like you are bathing in the sky, starting and ending your day with a clean slate. Even the white Italian marble in the kitchen produces the perfect blank canvas for cooking and dining at home, providing an elegant look for either a morning coffee or a Japanese tea ceremony.


Beers has an eye for how to make an interior beautiful without going over the top, and he lets the room’s structure dictate the design—at 277 Fifth Avenue, that means airy and open. From the floors to the faucets, no detail is too insignificant, and those finishes seamlessly meld together to produce a home that’s so much more than just a place to sleep—it’s a place to live.

Spotlight on Jeffrey Beers

November 2017

With a penchant for Old School Hollywood glamour and sleek modern design, Jeffrey Beers’ designs are acclaimed around the world. From New York to Dubai, tastemakers and sophisticates have marveled at his singular sense of style in hotels, world-class restaurants and nightclubs. Now you have a chance to live in a Beers-designed interior with clean lines, an exacting sense of scale, and built from the finest materials—right in the heart of Manhattan’s NoMad district at 277 Fifth Avenue.


A love of world art led Beers to the acclaimed Rhode Island School of Design (RISD) to study architecture. While there, he studied with David Chihuly, the now-famous artist whose undulating and colorful glass sculptures made a lasting impression. Beers, now an avid glassblower, also uses the medium to significant effect in the spaces he designs.


Years of working on hospitality projects at the prestigious office of I.M. Pei set him on the trajectory he’s been on since opening his own firm in 1986. As Town & Country Magazine describes, Jeffrey Beers has been the “go-to architect for top chefs and hoteliers who want their projects to stand out.” His first project was Bar Lui, one of the pioneers of fine living in SoHo. By the 1990s, Beers was at the forefront of design for sexy, backlit bars.


Power brokers and celebrities of the time were also known to frequent spots like the soaring dining room of Beers’ China Grill, which opened on the ground floor of CBS’s Black Rock Building in Midtown Manhattan in 1987. Beers calls China Grill one of his favorite projects, along with what some might say is his masterpiece—the refurbishing of the historic Fontainebleau Hotel. Here, the designer took aspects of midcentury Miami and mixed them with upscale glamour, introducing white marble floors and crystal-laden chandeliers.


Another pet project for Beers is the Hartford Wing of the One&Only Ocean Club in the Bahamas. Here, Beers used local materials to create a tropical respite with blonde-wood interiors that are spacious, airy, and evocative of a time gone by.


It’s not just world-class hotels that have tapped Jeffrey Beers. In New York City, rapper and businessman Jay-Z put Beers at the helm of the remodel of the popular 40/40 Club located within a five-minute walk of 277 Fifth Avenue. The designer used elements of the gilded design of classic NoMad interiors and updated them with ultramodern touches of Lucite and glass. He transformed the club from a dark space into a welcoming venue where tastemakers and celebrities sip on martinis until the wee hours of the morning.


Jeffrey Beers’ oeuvre is decidedly far-reaching. His vision is gleaned from different periods, styles, and locations. And you can experience it all right from the comfort of one of the new luxury NoMad residences for sale at 277 Fifth Avenue.

Home Is Where the Art Is

October 2017

There are myriad reasons to love living in New York City, for many, the arts are the biggest draw. A vast and wide-ranging arts scene pulsates with creativity, awaiting your exploration. But with the sheer amount of art exhibits and happenings occurring throughout the city, where do you begin?


Few neighborhoods offer artistic treasures as fine or as varied as NoMad. Just steps from the luxury Manhattan condominiums at 277 Fifth Avenue, a host of galleries and museums will satisfy even the most eclectic of tastes. Take a quick stroll, and you may find yourself viewing historic manuscripts in a grand museum or discovering modern furniture handcrafted by emerging designers.


The Morgan Library & Museum is worth a visit for the architecture alone. Walking into the McKim Building, you will be immediately immersed in grandeur; think marble and stained glass. A vaulted ceiling of lunettes rises high above you, painted with painstakingly intricate scenes. The sense of opulence permeating the interior is certainly apropos as the collection belonged to Pierpont Morgan, one of the most significant bankers of early America and an avid art enthusiast. In 2006, Renzo Piano designed an addition that introduced a modern touch to the magnificent campus.


The Morgan’s manuscripts should not be missed, especially if you’re a bookworm at heart and love to see the idly scribbled thoughts of your heroes and heroines. If you’ve ever wondered what Jane Austen’s handwriting looks like, here’s your chance to finally find out. In addition, the collection houses rare handwritten letters and drafts by such literary giants as Tennessee Williams, Emily Brontë, Charles Dickens, Edgar Allen Poe, John Steinbeck, and Mark Twain, among others.


Visual art aficionados will find much to love as well. The Morgan’s exhibit Drawn to Greatness: Master Drawings from the Thaw Collection, which runs September 29th through January 7th, will feature drawings from what The New York Times recently called “a spectacular ensemble”. This ensemble will include work by “pivotal artists” such as Mantegna, Rubens, Rembrandt, Canaletto, Piranesi, Watteau, Fragonard, Goya, Ingres, Turner, Daumier, Redon, Degas, Cézanne, Gauguin, van Gogh, Matisse, Picasso, and Pollock.


After appreciating the work of the masters, you may be in the mood for something more contemporary. In that case, head to CUE Art Foundation, one of the only foundations in the city focused on supporting “emerging and under-recognized artists of all ages.” One promising current exhibit is Weathering Time, a collection of photographs by Nancy Floyd. Her work is largely focused on self-portraiture, with images taken over the course of thirty-five years. Floyd began photographing herself in 1982 and continued the practice daily. As a result, her photos speak to the effects of time a deeply personal level.


Meanwhile, at the Cristina Grajales Gallery, you’ll find sculptures, ceramics, textiles, furniture and lighting, all created by modern, emerging artists and makers. As the gallery phrases it, the work you’ll find here “pushes, blurs, and in some cases erases the line between art and design.” Be sure to check out the sleekly designed furniture of Best Chilean Designer of the Year Sebastian Errazuriz or the minimalist sculptures of James Salaiz. You may discover a new work of art you (and your new home in NoMad) can’t function without.

These Homes Have the Best Views in New York City

October 2017

An impressive new group of luxury towers is offering spectacular views of New York City’s iconic landmarks, from the Statue of Liberty to the Brooklyn Bridge. As seen from the spa-like master bathroom of 277 Fifth Avenue’s residence 45A, the soaring Met Life clock tower is the centerpiece of the skyline panorama. Additionally, at the northern end of this corner residence, residents can take in the Empire State Building and the Chrysler Building in all their art deco splendor.

The Top 5 NYC Properties to Invest In

October 2017

The NoMad condos at 277 Fifth Avenue offer residents an ideal Manhattan address and a robust suite of amenities to match. Designed by the renowned architect Rafael Viñoly, the 55-story tower is situated in one of New York City’s most desirable neighborhoods, in proximity to Madison Square Park’s greenery, tempting Italian food from Eataly, and the cultural treasures of the Morgan Library & Museum.

Sales Launch for 277 Fifth Avenue in New York City’s NoMad District

October 2017

The new luxury residences at 277 Fifth Avenue in NoMad have hit the market. Designed by renowned architect Rafael Viñoly, the 55-story tower offers distinctive floor plans that locate every apartment in a corner with dual exposures and expansive views. Residences begin at least 100 feet above Fifth Avenue, and the views are protected due to Victor Group’s purchase of the air rights from six surrounding sites, according to their president, Moshe Shuster. The interiors—by Jeffrey Beers—feature natural materials like wood and stone, as well as white marble and painted glass cabinets in the kitchens. Several of the 130 homes, which range from one- to four-bedroom residences, boast 20-foot ceilings. The building will welcome new residents in 2018.

277 5th Avenue Opens Sales With Big Numbers

October 2017

With expansive views and a perch in one of New York City’s most coveted neighborhoods, NoMad, the new luxury residences at 277 Fifth Avenue are attracting lots of attention. Designed by celebrated architect Rafael Viñoly, all 130 residences at 277 Fifth Avenue are corner apartments and feature views of Manhattan landmarks, such as the Empire State Building. With interiors by designer Jeffrey Beers, the building’s aesthetic embodies the spirit of the neighborhood: stylish, warm, and sophisticated. The 55-story tower is ideally located near the Morgan Library & Museum, the Public Theater, and one of New York City’s best restaurants, Eleven Madison Park. Apartments range in size from one- to four-bedrooms, and some of the upper floors boast 20-foot ceilings. 277 Fifth Avenue will welcome new residents in 2018.

Autumn in Madison Square Park

October 2017

Moments away from the luxury condos at 277 Fifth Avenue, Madison Square Park is a sprawling oasis of art, music, and natural beauty. Summer might be over, but the park is still flush with vibrant events throughout the chillier months of fall. Here, we preview some of the best autumn happenings.



The NoMad neighborhood park is planted in such a way that it bristles with an array of color and scents throughout the year. Join gardener Steph on October 10 as she points out the park’s most resilient blooms and shares secrets on how they’re kept healthy throughout the colder months. There’s another Hort Tour on November 14, when you’ll be introduced to some of Madison Square Park’s 200 trees. Know what a Ulmus procera is? You will after this. The park will also host family-friendly Leaf Fest on November 18, when you can rake and bag or collect and press dried leaves on Farragut Lawn.



Josiah McElheny’s Prismatic Park—a unique space comprising three wood and glass sculptures—continues to host artistic events through early autumn. Acoustic and visual artist Limpe Fuchs will be transforming the space into a “sanctuary of sound,” using her myriad instruments, including wood horns, bamboo flutes, and drums. Compositions will be both studied and improvised.


The most exciting aspect of the Prismatic Park residency program, however, is the opportunity to join in. The writer Patrick Rosal, author of the 2016 collection of poems, Brooklyn Antediluvian, will be in the park October 4-8, creating a work over the four days while holding talks and rehearsals along the way.



There’s a proper New York City party going on in the park on October 11, when Parktoberfest pitches up on the Oval Lawn from 6:30 pm to 9 pm. Lester Holt and the Rough Cuts will be setting the mood with their rock-funk sounds. (Program note: this band is composed of award-winning journalists.) Then turn to the refreshments provided by local vendors, including Beecher’s Handmade Cheese; vino from The Drop Wine; veggie goodness from The Little Beet Table; and a little something extra from The Cannibal Liquor House. (Their juleps made with bourbon, brandy, and absinthe are exceptional.) Parktoberfest proceeds go to the upkeep of the park.


In addition to special events and parties, Madison Square Park houses one of NYC’s finest dog parks, playgrounds where the kids can socialize, and all the Shack Burgers and frozen custard you could want, courtesy of Shake Shack, of course.

Rafael Viñoly’s Nomad Condo Gets its First Interior Renderings

October 2017

277 Fifth Avenue, architect Rafael Viñoly’s new luxury condo building in NoMad, has released new renderings. The 55-story tower houses 130 elegant residences, with interiors by Jeffrey Beers International. Each floor has no more than four residences, all of which are “corner apartments” with a minimum of two exposures. Ceiling heights range from 10 to 13 feet, and dramatic double-height loggias sit off two of the penthouses and several other apartments. Residents will enjoy access to a state-of-the-art fitness club, an entertaining suite and bar that overlooks Fifth Avenue, a private dining room, and a kids’ club, among other amenities. The entryway is located on East 30th Street, and apartments begin on the 11th floor. 277 Fifth Avenue will be completed in the fall of 2018 and residences are currently on the market.

55-Story Condo Tower Tries to Soar Above Midtown Manhattan

October 2017

The new luxury NoMad tower by Rafael Viñoly, 277 Fifth Avenue, occupies what was originally eight different lots—that is, the air rights of lots stretching nearly the entire length of the building’s block—allowing the tower to rise 55 stories and give residences truly spectacular New York City views. Each residence is a “corner apartment” that offers at least two exposures, and there are no more than four residences per floor. Ceiling heights range from 10 to 13 feet in the building’s 130 residences, and the interiors, by acclaimed designer Jeffrey Beers International, feature wide-plank oak floors, marble countertops in the kitchen, and Miele appliances. The building offers nearly 7,000 square feet of amenity space, which encompasses a fitness club, several entertaining spaces, a kids’ club, and a custom ping-pong table. 277 Fifth Avenue, which currently has residences on the market, will be complete in the fall of 2018.

New Yorkers Get Condos of All Styles and Types This Fall

October 2017

The new luxury NoMad condos at 277 Fifth Avenue have hit the market, and renderings suggest the interiors and views are spectacular. The building is the work of acclaimed architect Rafael Viñoly, with interiors by Jeffrey Beers International. Every residence is a “corner apartment” with two exposures and soaring Uptown and Downtown views. The 55-story tower’s 130 apartments have ceiling heights between 10 and 13 feet, wide-plank oak floors, open-plan kitchens with marble countertops and Miele appliances, and a wide array of amenities. Residents enjoy access to a fitness club, entertaining suite, kids’ club and a games lounge. The building, which residents will enter via East 30th Street, will be complete in the fall of 2018.

Rafael Viñoly’s Latest New York Skyscraper Reveals Condos from $1.9M

October 2017

The condos at Rafael Viñoly’s new luxury NoMad tower, 277 Fifth Avenue—described as a “new icon on the Manhattan skyline”—have hit the market. The 55-story building, with elegant interiors by the design firm Jeffrey Beers International, houses 130 luxury residences that range in size from 828 to 4,520 square feet, each with one to four bedrooms. Amenities at 277 Fifth Avenue include a fitness club, an entertaining suite with separate bar and kitchen pantry, a private dining room, a kids’ club and a games lounge. Several residences have double-height loggias and all feature wide-plank oak floors and 10-foot (or higher) ceilings. Seven apartments are currently available in the building, which will be completed by fall 2018.

New NYC Apartments Hitting the Market: Fall, 2017

October 2017

277 Fifth Avenue, Rafael Viñoly’s new luxury NoMad condo building with interiors by Jeffrey Beers, is welcoming its first buyers. The project’s 130 apartments enjoy access to a suite of amenities, including a private dining room, a fitness club overlooking Fifth Avenue, a games lounge, and a kids’ club. Residents will enter on East 30th Street to access the apartments, which begin on the building’s 11th floor and offer soaring views of New York City from at least two exposures.

277 Fifth Avenue, NoMad’s Future Tallest Condo, Reveals Jeffrey Beers-Designed Interiors

October 2017

New renderings offer a glimpse at the interiors of Rafael Viñoly’s new luxury NoMad condo building, 277 Fifth Avenue. With Viñoly’s timeless architectural aesthetic and interiors by acclaimed design firm Jeffrey Beers International, the new renderings suggest a tranquil sophistication within open, flexible floor plans. Residences range in size from one to four bedrooms, each designed to enjoy at least two exposures, and there are no more than four apartments per floor. Walnut vanities in the bathrooms and wide-plank oak floors, marble countertops, wine refrigerators, and Miele appliances in the kitchens are just a few of the refined touches in Beers’ design. Amenities include a fitness club, a double-height library, a kids’ club, and a games lounge. The 55-story tower is set to be completed in fall 2018.

Fashion on Fifth

September 2017

As the summer heat fades, and hints of fall start appearing in the city, there’s much to look forward to: autumn foliage, soft sweaters, butternut squash, and—of course—Fashion Week from September 7th through 13th. But at any time of the year, New Yorkers are known for of-the moment street fashion, and when you want to keep up with the trends, proximity is key.


Fortunately for locals of NoMad, particularly residents of the condominiums at 277 Fifth Avenue, a handful of Downtown Manhattan’s hippest high-end shops are right in the neighborhood. So, when you’re ready to retire your summer clothes in exchange for a fall frock or suit, here are some of our picks for top-tier retailers to drop in on.


INTERMIX | 125 Fifth Avenue

INTERMIX features clothing from a long list of well-known designers, from Alexander Wang to Victoria Beckham. The selection alone should be reason enough to draw you in, but if it’s not, there’s this perk: complementary stylists. Even the savviest shoppers have experienced the age-old disappointment of buyer’s remorse, and many of us have a few items in our closet we “took a risk on” but never really fell in love with. That’s where the stylists come in. The professionals at INTERMIX are more than just fashion-forward; they make a real effort to get to know your taste and style so they can find pieces you’ll treasure for years to come. You’ll probably find yourself frequently returning because the collection is constantly changing. In fact, INTERMIX has their own label: Exclusive for INTERMIX. Their in-house designers find inspiration wherever they look, listing “runway shows, magazines, social media, girls in the INTERMIX office” as just a few of their sources for dreaming up must-have pieces. Their work is uniquely on-trend due to their fast turnaround time; they can move a piece from the sketch board to the floor in as little as eight weeks.


Hengst Boutique | 251 West 39th Street

It can be hard to bid farewell to summer. We understand, and we propose a visit to Susan Hengst’s store, Hengst Boutique, where even the fall collection gleams with warmth and sunshine. This San Francisco native with an ethereal, posh aesthetic is quickly developing a reputation as someone to watch. Rather than drawing a hard line between the seasons, she embraces a more gradual transition, creating pieces that can be worn year-round. In a recent interview with Thread NY, she spoke of her interest in “a continuous line where the seasons blend into each other seamlessly,” extolling the virtues of layering pieces while the weather shifts. She’s also known for channeling the sophistication of New York while staying true to her more casual California roots. In drawing inspiration from both coasts, she landed on “the idea of wearing exquisite designer clothing in a very un-precious way.” Her designs are refined, yet breezy, with outfits that look like they could be worn straight from the office to the beach. What better way to stroll into fall than with a nod to summer? Bonus: her pieces are made right in New York City.


WANT Apothecary | 1170 Broadway

Whether you’ve got a penchant for the past or a strictly modern viewpoint, there’s one adage that holds true: some things never go out of style. When in search of those things, head to Want Apothecary. Set in the NoMad Hotel, the WANT Apothecary boutique is designed with the spare, classic look of a 1920s pharmacy, calling to mind an era when functionality and beauty went handin- hand. It’s no surprise that the pieces you’ll find here are as aesthetically pleasing as they are useful, from brands like Acne Studios, TOMORROWLAND, Comme des Garçons, Junya Watanabe, Filippa K, and Jil Sander. The collection is meticulously and enthusiastically curated by twin brothers Byron and Dexter Peart, the designers behind WANT Les Essentiels, a line of leather travel bags that was once characterized by The New York Times as “discreetly luxurious.” The self-described spirit of the collection is “timelessness, quality, and a modern interpretation of the past,” meaning whatever treasure you unearth here, it is likely to be worn again and again, through whatever your upcoming chapters may hold.


Reem Acra | 240 West 35th Street, 7th Floor

Celine Dion. Angelina Jolie. Madonna. Beyoncé. Besides being wildly talented cultural icons, what do these women have in common? They’ve all worn the designs of Reem Acra. Acra, born in Lebanon, first made a name for herself with her bridal line. Over the last twenty years, she’s earned a cult following for her evening-wear designs, and now, she’s focusing her sights on daywear. While her designs are wide-ranging in style, she always offers a hint of glittering romance, perhaps because of her roots in the bridal industry. The New York Times observed that “even her ready-to-wear collection maintains a potent punch of luxe.” Many of her pieces are designed to be mixed and matched, so you’re sure to find something here that will lend a bit of magic to your wardrobe.

A Home Fit for Fifth

September 2017

Fifth Avenue, the most glamorous street in the world, has been immortalized throughout every American era, from Edith Wharton’s The Age of Innocence to Truman Capote’s Breakfast at Tiffany’s, which gave us the iconic image of Audrey Hepburn’s Holly Golightly gazing at the jewels in one of the Avenue’s most famous stores.


277 Fifth Avenue, the condominium tower designed by Rafael Viñoly, sits at the intersection of uptown sophistication and downtown style, a gateway to what makes the Avenue tick, from Museum Mile to Washington Square Park. Life at 277 Fifth Avenue is like living Holly Golightly’s dream, updated for the 21st century.

Situated just north of Madison Square Park, the condominiums at 277 Fifth Avenue offer all the comforts of a thoughtfully crafted home and the perks of a landmark location. Stroll up to the majestic Beaux-Arts New York Public Library Stephen A. Schwarzman Building, where you can see an original manuscript by Walt Whitman or read under the chandeliers and vaulted ceilings of the Map Division on the first floor.


From the library, make your way down to Dover Street Market, the New York City outpost of Rei Kawakubo’s shopping mecca, where you can find the latest pieces from her own Comme des Garcons line, as well as other visionary labels like Marni and Raf Simons. Then head straight to dinner at buzz-worthy Ulivo, which is the perfect mix of authentic Italian cuisine and NoMad chic couched in a bit of New York history. Fabio Camardi and Emanuel Concas opened the restaurant as a place to experience the culinary heights of cooking made with the best Italian olive oil in existence.


Located in an architecturally striking 1865 townhouse that was remodeled in the Queen Anne style, the restaurant has a rich ambiance that is only enhanced by the fact that it is just feet away from a plaque commemorating the street as the once-famed Tin Pan Alley.


For another pairing of stellar Fifth Avenue architecture and the city’s best cuisine, there is no better spot than the west side of Madison Square Park, where you can feast on a Shake Shack burger under the trees and gaze at the Flatiron Building. Then take a little walk in search of some of the best prosciutto di Parma in the city at Mario Batali’s Eataly.


Any NoMad shopper with a discriminating eye won’t want to miss Opening Ceremony’s outpost in the Ace Hotel, where designs by fashion favorites Alexander Wang and Proenza Schouler share shelf space with face creams from Kiehl’s and the entire film catalogue from the Criterion Collection. Around the corner, you’ll find bridal registry favorite Jung Lee, where you can outfit your new apartment at 277 Fifth with everything from classic dinnerware sets from Royal Copenhagen to the acrylic Victoria & Albert green footed coupe that was recently featured in Home Design and Décor Magazine.


Given that a bookstore can be the heart and soul of a neighborhood, it’s only fitting that NoMad is home to Rizzoli, one of the most elegant bookstores in the world, specializing in art books that double as design objects for your coffee table. Pick up The Historical Atlas of New York City by Eric Homberger to see how Fifth Avenue has changed over the past 400 years—and to plot your next course through the architectural riches of NoMad.

Meet the Architect

September 2017

Whether it’s the historic grandeur of the ornate, cast-iron Gilsey House, the gilded roof of the New York Life Building, or the sleek, modern lines of the Gansevoort Hotel, the NoMad District in Downtown Manhattan is home to some of the most striking buildings in the city. Joining these stunning structures are the luxury condos of 277 Fifth Avenue, a 55-story building—with 360- degree views—in the heart of NYC, designed by one of the world’s most acclaimed architects, Rafael Viñoly.


Known for architecture defined by elegant proportions and refined engineering, Viñoly, who was born in Uruguay and educated in Buenos Aires, has shaped the skylines of cities throughout Europe, Asia, and the Americas: from Vdara Hotel & Spa at CityCenter in Paradise, Nevada to the iconic Tokyo International Forum in Japan.


With a penchant for technology, glass facades, and undulating, graceful curves, Viñoly crafts soaring buildings, and his bold innovation ensures that they are always eye-catching and original. His skill and refined sensibility Vdara Hotel & Spa have brought him renown not only from the public but his colleagues as well; he’s a fellow at both the American Institute of Architects and the Royal Institute of British Architects.


Viñoly’s sense of balance between the artistic and pragmatic might come in part from his mother, a theater/film director, and his father, a mathematician. Perhaps they are also partly responsible for his phenomenal drive. By the age of 20, he had already cofounded “Estudio de Arquitectura,” one of Latin America’s most successful design studios.


After fleeing the Argentine junta in the late 1970s, Viñoly moved to the United States. And within a decade, he opened Rafael Viñoly Architects and quickly became one of the world’s most sought- after architects. His portfolio is filled with big-name projects like the Curve Theatre in the UK, the NYU Abu Dhabi Arts Center, and Boston’s Edward M. Kennedy Institute for the United States Senate.

Recently, Viñoly made a splash in the architectural world with his design for the tallest residential building in the Western hemisphere, 432 Park Avenue. Soaring high above Midtown Manhattan, this ultraluxurious tower is higher than the Empire State Building.


Viñoly’s other New York City projects include the Brooklyn Children’s Museum, the Bronx County Hall of Justice, City College of New York’s Spitzer School of Architecture, the gorgeous and glassy Jazz at Lincoln Center in the Time Warner Center, and, now, your new home at 277 Fifth Avenue.

277 Fifth Avenue/In NoMad, a 55-Story Condo Tries to Peek Out From the Pack

August 2017

Having scooped up eight NoMad lots and the air rights that go with them, Victor Group’s 55-story tower, 277 Fifth Avenue, will offer unrivaled views of Manhattan, with no high-rise neighbors to contend with in the future. The 130-residence building, designed by Rafael Viñoly Architects, is further capitalizing on its towering height by offering corner windows in every home, bathing each one in natural light. With interiors from Jeffrey Beers International, including open-concept kitchens, marble counters, and wide-plank oak floors, plus 7,000 square feet of amenities, 277 Fifth Avenue’s inside views are just as spectacular.

Outdoor Stages: Dance in the Park, Where You Can’t Hide Behind a Tree

June 2017

The choreographers Rashaun Mitchell and Silas Riener have turned Madison Square Park into a summer stage by taking part in an innovative, collaborative public art project called “Prismatic Park.” Sponsored by the Madison Square Park Conservancy, “Prismatic Park” also features the work of Josiah McElheny, who has made colored glass pavilions for the various performers. Artists taking part in the project will be “in residence” in the park through October 8th, drawing inspiration from their interactions with passersby in NYC’s NoMad neighborhood.

Josiah McElheny talks about his new public art project in Madison Square Park

June 2017

Artist Josiah McElheny has created three eye-catching installations for “Prismatic Park,” a multidisciplinary outdoor art project sponsored by the Madison Square Park Conservancy. Known for an innovative use of glass in a contemporary art context, McElheny’s creations are being deployed as colorful stage sets for the performances of poets, dancers, and other artists. Instead of queuing up at a concert hall or auditorium, visitors may encounter the installation and performances unintentionally. “The performances address the idea of having chance encounters with art,” says McElheny. These vibrant chance encounters in NoMad will continue through October 8th.

277 Fifth Avenue/Rafael Viñoly’s Nomad condo unveils new look

May 2017

New details about the luxury high-rise at 277 Fifth Avenue have just been made public, thanks to a recently released rendering of the NoMad tower. The Rafael Viñoly-designed condominium, which sits at the corner of 30th Street and Fifth Avenue, will be three floors taller than initially anticipated, topping out at 55 stories, while the number of total residences has been reduced from 141 to 130. While a sales launch has yet to be announced, the building’s first residents are expected in the fall of 2018.

Browse Cookbooks in the Lobby of a NoMad Hotel

April 2017

A new outpost of the beloved Upper East Side culinary bookstore Kitchen Arts & Letters has opened in Downtown Manhattan, in the lobby of NoMad’s Park South Hotel. Foodies and chefs alike will enjoy browsing the volumes for sale, which include cookbooks affiliated with 28 Michelin- starred restaurants, food-centric texts in numerous languages, how-to guides, and even some rare and out-of-print editions.

Hand Rolls With Los Angeles Roots Find a Place in NoMad

March 2017

Just steps from 277 Fifth Avenue, another headliner has put down roots in NoMad: Kazunori Nozawa has opened KazuNori Sushi on West 28th Street. Kazunori Nozawa earned kudos for launching the New York branch of Los Angeles’s renowned Sugarfish. His new venture is housed inside a quietly elegant and polished wood interior with just 36 seats, and reservations are not accepted. Those lucky enough to get one of the seats can enjoy rolls featuring different kinds of fish, including salmon, bay scallops, blue crab, and yellow tail, among others.

These Swanky, Perk-filled Offices are NYC’s Best Places to Work

January 2017

Developers who are building the office towers of tomorrow in Downtown Manhattan and the NoMad District are taking a cue from hotels and luxury condos by including impressive suites of amenities in their designs. A sea of identical cubicles and a tiny break room are unlikely to attract companies that want to hire and keep top talent. According to Steven Durels, the director of leasing at SL Green Realty Corporation, some developers are dedicating up to 20% of office buildings’ square footage to amenities like fitness centers, lounges, terraces, and cafes.

The World’s 50 Best Bars for 2016 Announced

October 2016

Downtown Manhattan leads an impressive international pack, at least where cocktails are concerned: Drinks International named The Dead Rabbit Grocery and Grog the best bar in the world on its “2016 World’s 50 Best Bars” list, knocking London’s Artesian out of the top spot. In addition to Dead Rabbit—which features an entire menu of Irish whiskeys—the following seven New York bars were in the top 50: The NoMad Bar, Mace, Maison Premiere, Attaboy, Employees Only, PDT, and Dante.