fitness & wellness

It’s no accident that the area overlooking the Flatiron Building is affectionately called the “Fit Iron.” Here, you can work every muscle in so many different ways. Lift and squat. Punch and stretch. Roll and flex.

“There is a bigger sense of community here in NoMad than ever before.”

david kirsch
founder and owner of the madison square club

Meet a local who's keeping NoMad in shape.


David Kirsch is considered by many to be a visionary when it comes to health and wellness. His approach to fitness is holistic and wildly successful: a blend of mind-body conditioning, nutrition, and customized workouts. Actresses and models sprint to his door to get in shape. Kirsch is also a visionary when it comes to NoMad. An early pioneer, he recognized the potential of the area from the get-go and located his award-winning Madison Square Club here.

“This is my history. This is my home. It’s the heart of who I am.”


founder and owner of the madison square club



Healing spa therapies and yoga practices that center your soul while toning your body abound in NoMad. Options for wellness are varied enough to suit everyone.



SoulCycle is about getting in shape, but it’s not a solo gym experience. It’s about the community, the hive, the tribe: in the studio, you ride on stationary bikes to music that literally puts your heartbeat in sync with those around you. Endorphins flowing, you emerge leaner, fitter, and feeling more intensely alive.

A tourist from France who recently visited NoMad wanted to do two things: spin at SoulCycle and enjoy a slice of crème brûléed cheesecake at The Smith.

barry’s bootcamp

the skinny on soulcycle

At the front desk, you will always find free hair bands and yellow earplugs. You will also find spearmint, peppermint, and bubblemint gum, a grapefruit-scented candle, and a white orchid. Participants burn between 400 and 800 calories in each class.

madison square club

madison square club

The Madison Square Club was never designed to look like a standard gym. Founder and owner David Kirsch stripped the gym’s original molding by hand, restored its original hardwood floors, and rolled out a one-of-a-kind, antique rug that he bought in Turkey.

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